iShares - 2022 U.S Campaign - Digital OOH
Art Direction, DESIGN
Born from our iShares "Subway" film, the line LET YOUR BEST INVESTOR OUT" inspired an out-of-home campaign to let investors know that whether they’re just starting out or are longtime pros, iShares can help with tools and insights that make investing accessible and affordable.
These animations / illustrations reinforce the notion of breaking out / free from common investing biases and impulses with the help of iShares ETF's. Wherever possible, we leveraged multi panel units to emphasize this concept.