iShares "Subway" - LET YOUR BEST INVESTOR OUT
Art Direction, DESIGN
CHALLENGE/BRIEF: We needed to get investors to see ETFs as an exciting alternative to stock-picking without bashing stocks. Clients bought into the strategic notion that with iShares, investors could unleash their full potential by avoiding some common and dangerous impulses that accompany stock-picking but not index-based (ETF) investing.
THE IDEA: Inside all of us are different investing alter-egos, all competing with each other to influence our financial decision-making. There’s the impatient me…the impulsive me…the over-confident me…and so on. But when we leave these dangerous impulses behind and focus on the long-term, we unleash our potential and let our best investor out.