AIDAN ZECCHEL

NBA 2K - Box Score Bingo

Art Direction

Every year on Christmas Day, the attention of basketball fans turns to the slate of televised NBA games. NBA 2K wanted a low-lift way for their game to hijack some of that attention and promote 2K23, so we created a social activation called “Box Score Bingo.” It essentially allowed gamers to use NBA 2K23 to play the Christmas Day matchups and get rewarded for sharing scores on social that matched the real ones.

NEXT PROJECT

© 2023 AIDAN ZECCHEL. ALL RIGHTS RESERVED.